Truetally Achieves 60x Increase in Organic Healthcare Bookkeeping Leads
Our customized organic growth strategy enabled Truetally to dominate healthcare bookkeeping searches in Australia, leading to a 60x increase in high-intent leads and significantly expanding its digital footprint.
Client
Established to support healthcare professionals across Australia, Truetally Bookkeeping is a trusted name in outsourced bookkeeping, payroll outsourcing, and cash flow management services.
The brand empowers clinics, medical practitioners and healthcare organisations by handling their finances with accuracy, transparency and compliance.
With a commitment to simplifying financial processes, Truetally aims to help healthcare providers focus on what matters most – delivering quality patient care.
Objective
Truetally partners with Santhya Infotech to scale its digital presence and strengthen its organic visibility in Australia’s healthcare financial services space.
Their key goals include:
- Achieve a 60x increase in non-branded organic leads for healthcare bookkeeping.
- Boost first-page ranking visibility for high-target accounting and payroll keywords.
- Create and optimize industry-specific service pages for various healthcare categories.
- Improve technical performance to support faster crawling, indexing, and user experience.
Challenge
The healthcare accounting market is competitive, with established players already dominating search visibility. To Truetally meet our ambitions, we had to deliver high-impact work.
Key challenges included:
- A significant gap in structured healthcare-specific content, resulting in low visibility.
- Service pages lacked engagement-based layouts and needed a clear conversion-focused design.
- Missing content frameworks impact SEO rankings and information flow.
- Both on-page and off-page SEO remained under-optimized, limiting organic reach.
- Technical inconsistencies impacted proper indexing, crawling speed, and mobile accessibility.
Solution
Category Analysis:
We analyzed the healthcare finance market, identified high-value service categories, and created dedicated pages for each. This strengthened local relevance and led to a steady increase in targeted organic traffic.
Website Architecture:
We created a clean and logical taxonomy for all bookkeeping and accounting segments. This structure improved navigation, increased user flow, and helped search engines understand the site hierarchy more effectively.
Keyword Research and URL Mapping:
We conducted detailed keyword research and remapped old URLs to new optimized URLs. Proper redirection ensured a smooth transition for users and search engines, protecting existing equity while improving relevance.
User Experience:
We suggested layout improvements for service pages, making them more intuitive, easy to navigate, and conversion-oriented. These changes are aligned with UX best practices for professional service websites.
Crawling optimization:
We added table links and created SEO-friendly navigation to improve crawl flow. This ensured that search engines indexed essential healthcare service pages faster and more efficiently.
E-E-A-T Content Framework:
To stay ahead of the competition, we developed a robust content structure using skill-based sections specifically tailored for healthcare financial services.
API Indexing:
Initially, since sitemaps lacked proper taxonomies, indexing was slow. With client approval, we used the Google Indexing API to manually submit 200 URLs per day, which accelerated indexing and improved search presence.
Structured Data:
Adding schema markup helped search engines better understand pages, increasing visibility through rich results.
On-Page Optimization:
We improved meta tags, headers, internal links, and content blocks to increase keyword alignment and improve user intent matching.
Off-Page Strategy:
We built high-quality healthcare-related backlinks and conducted a thorough audit to remove harmful links. This strengthened domain authority and supported organic growth.
Results
After implementing a customized SEO strategy, the healthcare accounting segment actually experienced significant growth.
Case Studies
Take a look at the following case studies to see the success we have generated for our clients:
