How DBS Has Gained Traffic 4k To 15k+ In 8 Months / CTR 0.2% To 1% Increased / Avg. Position 39 To 15
With a streamlined, data-backed SEO framework, Santhya Infotech helped Dubai Business Services register a major jump in search rankings and inbound leads, transforming its digital performance.
Client
Dubai Business Services (DBS) is a company that helps people start a business in Dubai. They are a licensed firm led by founder Salem Bashir Mohammed. DBS helps you choose the best location for your company, obtain the right licenses, and find a local sponsor. They handle all the paperwork, permits, and visas, and even help you open a bank account. They use their experience to provide good advice and keep prices reasonable. DBS also conducts research to help you understand the market and plan for the future. With DBS, starting a business becomes easy and stress-free.
Objective
As a fast-growing player in its segment, Client wanted to strengthen its online footprint and achieve consistent growth. To improve visibility and organic search performance, the client partnered with our team to create a robust SEO framework with clear, measurable objectives:
- Double the number of organic clicks from Google
- Double the search visibility by increasing impressions
- Double the number of top 10 keyword rankings
The goal was to grow both the Indian personal loan platform and Dubai business setup service by improving their search presence and attracting highly relevant traffic.
Challenge
Although the client already had a strong base with its financial products and Dubai business formation services, we identified key opportunities to expand their organic reach. The objective was not just to drive traffic, but to bring in high-intent users who were more likely to convert into leads for loans or Dubai company setup assistance.
To reach this goal, we focused on sharpening on-page elements, strengthening keyword targeting, improving site structure, and ensuring a smooth experience for users and search engines.
Solution
Page Creation through Programmatic SEO Approach:
We created scalable, topic-focused pages using a programmatic SEO framework. This helped the client cover a wide range of search queries, fill content gaps, and compete effectively in both the personal loan and Dubai business setup niches.
Enhancing Content with EEAT Principles:
We improved the credibility of the platform by producing content backed by real expertise and actionable insights. Content pruning, restructuring, and a hub-and-spoke layout strengthened the overall authority of the website. This helped users easily find relevant information while search engines better understood the site.
Building Authority with a Strong Backlink Strategy:
We developed a high-quality backlink acquisition plan targeting authoritative and niche-related websites. These links improved the platform’s credibility, supported ranking improvements, and increased organic performance in both the Loans and Dubai Business Setup categories.
Improved the bot experience with technical optimization:
Key technical components such as core web vitals were enhanced, schema markup was added, and redirect paths were streamlined. These updates improved loading speed, structured data clarity, and overall site performance, making the website more user-friendly and search-engine-friendly.
Results
Our comprehensive SEO approach helped the client significantly advance in the highly competitive digital space. With improvements in content quality, technical performance, and search visibility, the platform achieved significant growth in key performance indicators establishing itself as a strong contender in both personal loan services and Dubai business setup solutions.
Case Studies
Take a look at the following case studies to see the success we have generated for our clients:
